Any business owner that has looked into expanding their presence online has probably read about the benefits of publishing a high quality blog. However, many businesses start by publishing a few posts and then let things slowly die down over time. Building a successful blog takes time, and the best way to ensure that you stay on track is to put together a plan. Luckily, there are a few simple tips that you can implement that can help you to kick start your blog and attract readers to your brand much more quickly.
Creating an excellent business blog requires a concerted effort to publish high quality, interesting information on a regular basis. Here are 10 mind blowing secrets that can help you to create a super business blog in a fraction of the time that it would normally take:
1. Publish Content Regularly on a Schedule
One of the biggest mistakes that newly blogging businesses make is publishing at random. They might post an article here or there as they find time. Unfortunately, businesses that do this are probably just wasting their time.
When a reader first discovers your blog and likes what you have to say, they will probably come back several times in the next few weeks to check out new posts. If they don’t find anything new in that time, they are more likely to stop coming and eventually forget about your blog altogether.
Publishing on a set schedule (like on a certain day of each week) will give your avid readers something to look forward to, and a reason to visit your blog each week. Creating the expectation of new content allows you to deliver on the expectations that your readers have and earns you trust over time.
2. Take Your Content to the Next Level with Supporting Images, Video and Audio
Finding the right way to deliver your content is just as important as the content itself, and one easy way to set yourself apart is to supplement your articles with media. Business blogging isn’t like journaling, your goal is to deliver highly valuable information that leads your visitors toward making a purchasing decision. Instead of just proofreading and hitting the “Submit” button, try finding ways to spruce up your content and explain the concepts discussed in your article in a visual way.
According to the Visual Teaching Alliance, 65% of people are what are considered to be visual learners. These are people that retain information at a higher rate when it is presented visually, rather than through reading or listening. Anyone can publish an article, but not everyone can supplement that content with an informative video, infographic or podcast. Creating supplemental content allows you to stand out from the competition and appeal to a larger portion of your audience when publishing a new blog post.
3. Put Together a Reliable and Talented Team
Creating a blog that inspires readership and positions your brand as an authority within your industry can be very difficult to do on your own. In fact, even many of the biggest blogs that present themselves as “one man shows” actually have a large team behind them, helping them to publish high quality content on a regular basis.
To take your business blog to the next level, surround yourself with a talented team of writers, marketers and content creators. Whether you choose to hire in-house or on a freelance basis is up to you, but having multiple experienced and talented minds working toward the growth of your business blog will make the entire process much easier.
4. Tell Stories about Your Company and Others
Storytelling is in our blood. Everyone loves a good story. It can make a boring and mundane subject relatable and help your brand to connect with your audience on a more personal level – so don’t be afraid to share stories about your company and the people who work there! Your audience wants to be reassured that they are working with a team of real people, with real lives and their own motivations behind what they do.
Tell them that funny story from the office Christmas party. Give a real world example of how your company has helped a customer or client. Build your dealings and relationships into their own narratives to help your audience connect real world benefits to your product or services.
5. Save Some Content for Guest Business Blogging and Outreach
A successful blog often produces a lot of content and most of that content should be used to bolster your own blog and website. However, don’t forget to set aside the occasional post for guest post prospecting and outreach. Most of the time blogs that you guest post on will allow you to link back to your own blog and promote your brand in exchange for the free content.
Getting your brand in front of other audiences is an important part of building a great business blog with an active readership. Having a handful of guest posts on hand, ready to publish, can help you to quickly grow your audience by providing valuable content to other readerships.
6. Remember Who You are Writing For
It is important (especially in the early days of your business blog) that you narrowly define who you are actually writing for. Who are your ideal customers? What kinds of questions do they generally have about your product, industry or company?
Start by outlining some basic customer personas that represent the type of people who you expect to be reading your blog. Many businesses make the mistake of trying to be a jack-of-all-trades blog, and appeal to anyone that could, in theory, pay for their product. Unfortunately for those companies that is often a road to nowhere. Instead, businesses should focus on crafting content that is specifically for their ideal customers and building a readership out of those specific personas. As your blog grows you can look to expand your reach.
7. Show Your Brand’s Personality
When people work with a company, they like to know that they are working with real people that care about the experience that they have. Don’t be afraid to let your customers and readers get to know you and your employees as people. Share your hobbies, opinions and hopes with your audience regularly. Include an author bio for each blog post, and allow them to make specific references to their own work or stories.
8. Package Multiple Related Posts as Definitive Guides
Depending on your industry, you may cover a particular subject from multiple angles in separate blog posts over a period of weeks or months. When it makes sense, take several blog posts and repackage them as a definitive resource for that particular subject. It’s difficult for readers to go back through all of your posts and find every post that relates to a subject that they would like to learn about, but repackaging old blog posts as a series of posts that make up a larger piece of content will not only make the information easier for your audience to find, it can give you a new way to promote older content.
9. Capture More Leads with Content Upgrades
Many companies use their business blogging to build their email list through opt-in boxes at the bottom of posts and various other places throughout the page. It’s become such a common practice because it works – your blog creates the perception of authority and the sharing of free high quality information fosters trust, making customers more likely to join your newsletter or share their information with you.
One great way to improve upon this practice is to make your offering specific to each individual post. For instance, if your post was “The Top 7 Tips for Summer Roof Care,” you could offer an additional PDF that contains an additional 5 tips in exchange for subscribing to your email list. Content-specific opt-in upgrades are a great way to add more value to each post and grow your email list.
10. Build On the Foundations Laid by Competitors
Coming up with content ideas can be difficult, especially when your business is in an industry that already has a lot of excellent content being produced. One great way to come up with content ideas and find ways to craft content that you know your audience has a thirst for is to look at what your competitors are doing. Find a subject that gained a lot of traction for your competitors and brainstorm ways to expand upon the foundation that they laid. By building upon the established content that is already out there (and has been shown to be effective), you can position yourself as the go-to source for information about a given subject.
Building a business blog that generates leads and revenue can take a lot of time and effort, but is always worth it in the long run. By following these tips you can help to jumpstart your blog and attract readers from your very first post.